Emmerling Communications Home


With sixteen columns penned to date, John Emmerling has written more columns for Advertising Age than any other practicing marketing or advertising professional.
Some columns are featured here.

* A few marketing lessons from Gettysburg
* Battle cry equals brand success
* How marketers should prepare for economic recovery
* What happened to the Giants of the ad biz?
* The Thinker-Writer: How to pick out these valuable hybrid workers
* What clients want most from their ad agencies
* What to tell a young person asking about an advertising career
* How to start an advertising agency (and avoid failing)
* The ad agency search consultants: Learn to live with them
* Incentive compensation for ad agencies: It’s here & not going away
* How Bill Gates inspires creativity at Microsoft
* Should you use a celebrity in your ad campaign? Here are two tests.
* Ad agency people who write novels on the side
* Why do some ad agencies fear radio?